Who We Are

Michelle Groff, Chris Groff, and Lee Long

PBD Founders, Michelle and Chris Groff with Lee Long

Parenting by Design was created in 2004 by Lee Long, MA, LPC, and Michelle and Chris Groff to provide help for parents in understanding and implementing God’s perfect design for raising children.

We are a nondenominational, faith-based ministry that offers parenting seminars, biblical parenting resources such as CDs and DVDs, booklets, books, and online guidance to parents from all walks of life.

Our Values

Parenting by Design believes the primary evangelism and discipling responsibility of parents is to their children. Parents have more influence on their kids than any other person in the kids’ lives, and the greatest gift a parent can give is to introduce their children to their Creator. But it’s not as simple as just telling them what to do. Instead, parents are more effective when they use real life experiences as the primary curriculum for learning. Parents who walk through life alongside their children can use the children’s experiences, the parents’ model or example, and a process of exploration and instruction to help kids come to an understanding of the incredible value of a relationship with God.

Our Vision

We believe Parenting by Design will be successful when the parents who interact with the ministry establish or re-establish relationships with their kids that promote authentic and respectful communication.

When the members of the family are communicating authentically and respectfully, children are likely to positively receive the evangelistic, discipling, and everyday life lessons their parents are helping them learn. The struggles of ordinary life offer countless opportunities to talk about the mercy and grace of God, but those conversations are not effective when the members of the family are not communicating well.